Thursday, August 23, 2007

Mitsubishi shows 3-D hi-def TV

Mitsubishi recently showed a new 73-inch 1080p DLP rear-projection TV with three-dimensional content. It uses specially produced or mastered 3D images for people to view while wearing special “stereoscopic” eyeglasses.

Mitsu spokesman David Naranjo said the technology produces a dynamic immersive viewing experience through the combination of the mastered stereoscopic 3D content and 1080p DLP rear-projection sets, which make images appear closer than other display technologies.

“This, we believe, is the next evolution in the immersive experience of TV. We believe this technology is going to drive big-screen TV and DLP technology,” Naranjo said. “The 3D leverages an inherent part of the DLP set, which is a 120Hz engine. It delivers 60 frames for each eye. We believe this will revive the DLP category, and for the price per inch, there is no better value than DLP.”

Special glasses worn by viewers shutter images stereoscopically, “and unlike polarized lenses they do not cause eye strain and headaches, which is what most people complain about with red/green glasses,” Naranjo said.

Mitsu has already delivered 3D systems across the country to over 300 Regal Cinema DLP movie theaters, which have shown 3D re-mastered movies including “A Nightmare Before Christmas” and “Meet The Robinsons.” In October, they will also present the new Angelina Jolie movie “Beowulf.”

“There is nothing else today that exists on this level of maturity,” Naranjo said of the system. “You could run this content off of a PC, off of optical disc players and off of live broadcasts carried by cable and satellite TV. So, there are many different ways to bring this content to the television.”

He said Mitsubishi plans to bring source devices to market next year that will accept the 3D content. However, the most dramatic 3D effects were seen in live produced events, including NFL games that present images that create the illusion that the viewer is on field.

“We are looking to have live broadcast 3D events soon,” Naranjo said. “NFL games have been produced in 3D already, the NBA playoffs were shot in 3D back in April, and other events have included surfing and X Games events,” he said “A lot of producers and studios are telling us that this is so compelling to them that they want to move very quickly on it. Also, you can imagine the kind of traction this would give advertising.”

Going forward, he said, the NBA playoffs will be shot in 3D again next year, and several sports franchises are looking at filming in 3D. “Events are shot using a two-camera system. There is an added cost to production, but everyone recognizes that is a significant added benefit to doing this,” said Naranjo. (info from TWICE)

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