Thursday, July 24, 2008

Sony opens eBook Reader to other booksellers

With the market for electronic books still small, Sony will try to expand the business by cutting the cord that ties its latest eBook Reader to its own online bookstore.

Starting today Sony will provide a software update to the Reader so the device can display books encoded in a format being adopted by several large publishers. That means eBook owners will be able to download books from stores other than Sony's.

With the move, Sony is partly letting go of its e-book business model, under which it sold the $300 device and the books that could be read on it. It's also a challenge to Amazon.com, which last year put out its own e-book reader, the Kindle, and tied it to its own online store. Amazon, however, makes it relatively easy for publishers and individuals to submit books to sell through the store, with Amazon taking 65 percent of the sale price.

Opening up the Sony Reader could also help Sony catch up to the $359 Kindle in terms of book selection. Sony's store, which it will keep running, has about 45,000 books available, while Amazon's Kindle store has more than 140,000.

Sony's move could also help energize the e-book industry, which has yet to take off, despite the investment of big-name companies like Sony and Amazon. Neither has released sales figures for their reading devices.

International Digital Publishing Forum, the main e-book publishing trade group, said e-book sales by a dozen major US publishers was $31.8 million last year, on the wholesale level.

The publishing forum backs the format, called Epub, that the latest Sony eBook Reader model will be able to handle after the upgrade. Publishers supporting Epub include Simon & Schuster, Penguin Group, HarperMedia, Hachette Book Group, HarperMedia and Harlequin.

Users of the Sony Reader have already been able to load books as text files or in the Portable Document Format, or PDF. But Epub is the first outside format for which the supplier can copy-protect a book, to prevent piracy. (info from The Associated Press)

Wednesday, July 23, 2008

Tivo & Amazon unite to offer shopping from TV

TiVo is teaming up with Amazon to enable viewers to purchase products through their TV sets, using the TiVo remote control.

TiVo will launch the new service by merchandising products related to several shows, including “The Oprah Winfrey Show,” “The Ellen DeGeneres Show,” “The Colbert Report,” and “Burn Notice.” The feature will work with all broadband-connected Series2, Series3 and TiVo HD DVRs.

Tivo announced yesterday they have teamed up with Amazon to provide consumers with the ability to purchase physical products from Amazon.com on their TV sets, using their TiVo remote control. With this new Product Purchase feature, television advertisers will have the ability to market products sold through Amazon.com on any broadcast or cable network, any TV show, or via any of TiVo’s interactive advertising features.

Consumers will also be able to use TiVo’s Universal Swivel Search to easily explore and buy products associated with their favorite shows, movies, actors, and directors, directly from the television set using their TiVo remote. Upon selecting a product users will have the option to complete the purchase immediately or add it to their Amazon.com shopping cart for later checkout. Shipping and tax, if applicable, will be automatically calculated and presented to the user before final confirmation, and purchases will be secured with a PIN associated with the user’s Amazon.com account. In addition, television advertisers will be able to merchandise specific products through TiVo advertising features such as Interactive Tags, Gold Star Sponsorships, and Program Placement.

TiVo’s interactive advertising solutions allow advertisers to reach consumers in a time-shifted world and offer the option of taking a closer look at the products that interest them. TiVo’s Program Placement feature enables advertisers to target viewers with related products via specific shows and genres. Interactive Tags enhance traditional commercials and make them actionable, allowing consumers to get additional information or take advantage of unique offers while automatically pausing their program.

Tuesday, July 22, 2008

Why does Sam's Club hate their customers?
Why can't they learn from Costco?

According to an article published in the New York Times in 2005, "Costco stores averaged $121 million in sales annually, far more than the $70 million for Sam's Clubs." The numbers have certainly risen since then, but I'm sure the positions have not reversed.

A few days ago I had the latest in an agonizing never-ending demonstration of why Sam's Club sales-per-store are so much lower than Costco's.

They act like they hate their customers and they assume customers are trying to steal or cheat.

After waiting in line at a cash register, I tried to make a business purchase for resale, and presented a properly-filled-out Connecticut state Resale Certificate to the cashier.

She told me I had to take it to the member service counter, where I waited in line again.

When it was my turn, the person on duty told me that the paper that I presented, that clearly stated that it was a "Resale Certificate," was not a really a "Resale Certificate."

It wasn't a pineapple. It wasn't a picture of Elvis. It wasn't a dog turd.

The State of Connecticut Department of Revenue Services that had designed and published the form, really wanted people to believe it was a "Resale Certificate." But their intent did not impress the woman at Sam's.

I asked for a clarification, and she paged a supervisor who explained that under Sam's rules I had to provide a copy of the certificate sent to me by the state, not the certificate I had downloaded from the State of Connecticut's official website.

My company does business with scores of wholesale distributors and manufacturers (and with Sam's competitors Costco and BJ's). Every single one of them has accepted the same type of downloaded and printed resale certificate that Sam's refused to accept.

I resent the implied accusation that I am a cheater or a liar or a thief.

I should not have to go to my office, remove a certificate from the wall, put it in a copier, and make a copy and return to Sam's because they do not trust their customers!

It is time to stop making war against customers.

Sam's should learn a lesson from Costco, which is probably the best place to buy in the entire world. Both employees and customers love Costco, and Costco sales, stock price and low employee turnover prove it. The unspoken but very obvious guiding principle at Costco is, "how can we help you and make you want to come back and spend more money?" (According to the Times, in 2005 Costco's average pay was $17 an hour, 42 percent higher than at Sam's.)

Sam's, on the other hand, is burdened by absurd rules that turn purchases and returns into time-wasting torture. The unspoken but very obvious guiding principle is, "how can we make your life miserable and make you want to get out of here as fast as possible and never come back?"

I am a member of Costco, BJ's and Sam's, and the only time my business or family makes a purchase at Sam's is if the competitors don't have what we need. Or if I'm running out of gas and Sam's pumps are closest.

Sam's will never beat Costco, but if their polices were more sensible, maybe they could make it into my personal second place. However, I think they'd rather go out of business than be sensible, or be nice.

Monday, July 21, 2008

Tiny $249 desktop PC


The CherryPal™ C100 desktop is about the size of a paperback book, but according to the manufacturer it has the performance you would expect from a full-size desktop computer. Freescale's fast triple-core mobileGT processor delivers exceptional multimedia performance and feature-rich user interfaces, while only consuming as much power as a clock radio. CherryPal uses 80 percent fewer components than a traditional PC, and because it has no moving parts, it operates without making a sound and the manufacturer says it will last 10 years or more.

CherryPal comes pre-installed with the OpenOffice.org office productivity suite, iTunes, a CherryPal media player that supports all common file formats, and a CherryPal instant messenger that supports all common IM programs. More programs will be added on an on-going basis.

The CherryPal desktop does not provide a CD or DVD drive, but you can play streaming media over the Internet, or connect an external drive. CherryPal also supports external hard drives and other devices such as USB drives. Any mouse or keyboard that has a USB connector will work with the CherryPal. If you want to use a PS/2 mouse or keyboard, you will need a PS/2-to-USB adapter. Any VGA monitor will work.

CherryPal was founded by German-born tech entrepreneur Max Seybold in 2007. Seybold envisioned a new computer that would be affordable and would not suffer from the viruses and constant hardware maintenance that plague traditional PCs. His idea was to develop a low-cost, energy-efficient, easy-to-use computer that takes advantage of existing web 2.0 technology. CherryPal formed a partnership with chip manufacturer Freescale Semiconductors and rethought what was needed to create a high-performance computing environment. By starting from the ground up, they were able to strip out the inefficiencies associated with traditional PCs to produce Seybold’s dream of a small, fast, affordable and energy-efficient computer.

Specifications

Freescale’s MPC5121e mobileGT processor, 800 MIPS (400 MHz) of processing
256 MB of DDR2 DRAM
4GB NAND Flash-based solid state drive
WiFi 802.11b/g Wi-Fi
Two USB 2.0 ports
One 10/100 Ethernet with RJ-45 jack
One VGA DB-15 display out jack
Headphone level stereo audio out 3.5mm jack
9vDC 2.5mm 10 watt AC-DC adapter power supply
Weighs 10 ounces
1.3” high, 5.8” x 4.2” wide

This is a preview, not a review.


CLICK for more info and ordering

Friday, July 18, 2008

taking the day off

Thursday, July 17, 2008

Heavenly Phone can give anyone
a direct line to God.

Some clergy men and women have claimed to have a "direct line to God," and other people merely act that way. Now anyone can have a high quality communications device that implies a direct link to a Higher Power.

Imagine the reaction of visitors when the phone rings, and you answer, "This is your humble servant, how may I assist you?"

It's a great gift for any lay person or clergy person with a sense of humor, or buy one for yourself.

AbleComm's GodPhone is non-denominational, and suitable for rabbis, priests, pastors, chaplains, padres, preachers, ministers, cardinals, imams, monks, nuns, gurus, or any spiritual leader.

The phone is "office quality," not a toy, made in the USA, and has a seven-year warranty. The phone does not have buttons for dialing out. It will generally be used for answering calls or just as a passive prop.

It can be connected to a phone system with automatic dialing and programmed to call a specific number when the handset is lifted. You can also get an upgraded version with internal memory for automatic dialing, but as with prayers, there is no guarantee that God will answer you.

Price of the standard GodPhone is $100. The Auto-dial GodPhone costs $240. Both models get free shipping anywhere in the USA. CLICK for more info and ordering. AbleComm also manufactures the BatPhone and Presidential HotLine phone.

Wednesday, July 16, 2008

Sony offers video downloads for PlayStations

Yesterday Sony launched a video delivery service for PLAYSTATION3 (PS3) and PSP (PlayStation Portable) systems in the United States.

People can download full-length movies, television shows, and original programming through the PLAYSTATION Store on PLAYSTATION Network. Sony is offering nearly 300 full length movies and more than 1,200 TV episodes, many available in both standard-definition and hi-def.

Sony Computer Entertainment will initially have movies for rental and sale from studios including 20th Century Fox, Lionsgate, MGM, Paramount, Sony and Warner Bros. as well as titles for rent from Disney and variety of television show producers.

The video delivery service will have full integration in the PLAYSTATION Network, utilizing the same login, wallet management, and user interface of the newly revamped PLAYSTATION Store.

PS3’s progressive downloading means users can view content shortly after the downloading process begins. Background downloading allows users to access other features such as gaming and other XMB (XrossMediaBar) content while a video is downloading.

“Alvin and the Chipmunks”, “Rocky”, “Cloverfield”, “3:10 to Yuma”, "Spider-Man” and “10,000 B.C.” are a few of the titles available for sale at launch. “Pirates of the Caribbean: Dead Man’s Chest” will also be available for rent. Additionally, Sony will be introducing original exclusive content such as "Xam’d: Lost Memories," an anime series developed by Sony Computer Entertainment Japan, delivered in SD and HD.

People who rent a movie from the service have 14 days to watch. Once playback is started, they have 24 hours to watch. Pricing for rental movies ranges from $2.99 to $5.99, and pricing for purchased movies ranges from $9.99 to $14.99.

Sony has adopted Marlin Digital Rights Management technology, an industry standard for protecting and managing digital content, to provide consumers with flexible access to their content while ensuring digital rights are protected. Usage rules of the video download service will allow content for purchase to be shared on multiple activated devices including PS3 and PSP systems, depending on the type of content purchased by the user.

For the initial electronic sell-through or rental price, consumers can transfer content onto multiple devices. The connectivity between PS3 and PSP platforms provides a seamless solution for those looking for entertainment experiences on their own terms –- on the go or in their living room -– without having to worry about TV schedules, movie listings or viewing on a PC.

Tuesday, July 15, 2008

Limited-viewing movie DVDs at Staples, truckstops & airports

Staples has begun selling self-destructing DVD movies.

The discs, manufactured with Flexplay’s time-limited technology, can be viewed for only 48 hours after removal from a special sealed pouch. After two days the DVDs become unplayable and can then be discarded or recycled.

Flexplay discs can be viewed on any standard DVD player and remain viable within the package for about one year.

Staples sells the DVDs for $4.99. Initial titles include “Semi-Pro,” “The Kite Runner,” “There Will Be Blood” and “The Golden Compass,” among others.

Flexplay uses a proprietary adhesive on disc halves that form a DVD. Removing the DVD from its package exposes it to oxygen, triggering a chemical reaction that causes the adhesive to interfere with the ability of the DVD player’s laser to play the disc.

Staples isn’t the only store Flexplay movies are sold.

Flexplay is selling discs in truck stop Travel Centers of America and Luv’s Country Stores. Flexplay also has a deal with airport retailer Paradies, which is selling the discs at newsstands it operates at the Hartsfield-Jackson Atlanta International Airport and other locations.

Flexplay tried to market its discs before, doing a trial in 2003 with Walt Disney Studios. Disney sold movies on the disposable discs, dubbed EZ-D, in 7-Eleven stores and Papa John’s pizza for a year before giving up.

A lot has changed since Flexplay first tried to sell disposable discs. In 2004, Flexplay Technologies (parent of Flexplay Entertainment) was bought by the Convex Group, which took the lessons from the failed 2003 trials and incorporated them into a new strategy.

The company has dropped the price on its discs and revamped its business model to go after non-renters rather than take on traditional DVD retailers.

Warner Home Video, New Line Home Entertainment, Paramount Home Entertainment and DreamWorks have signed licensing deals allowing Flexplay to sell disposable disc versions of select movies. In most cases, the studios aren’t releasing movies on Flexplay until a month or more after they’ve been released on standard DVDs, and the studios aren’t putting all their movies on Flexplay discs.

The product reminds me of a big expensive flop promoted around the turn of the last century by Circuit City -- the DIVX limited-view DVD. (info from TWICE and Video Business)

Monday, July 14, 2008

Warner Bros. lowering Blu-ray & standard def DVDs prices in the fall

Warner Home Video will make major price cuts for some Blu-ray Discs for the fourth quarter of the year.

Starting in early September and continuing through the first quarter of 2009, Warner will offer a Blu-ray rebate program that will let you end up paying around $11 for certain "catalog" titles.

Titles will include The Fugitive, Enter the Dragon, Clockwork Orange, The Shining, The Aviator, Road Warrior and Swordfish, currently selling at $20 to $25.

Additionally, Warner will offer rebates, although less extensive, for newer Blu-ray releases, including 300, The Departed, I Am Legend, Ocean’s 13 and We Are Marshall.

The consumer price for these titles is likely to fall somewhere between $17 and $20. They now cost from $24 to $30.

Warner’s Blu-ray rebate program comes on top of a straight repricing plan for many standard-def DVD titles that also goes into effect in September. Warner will drop the price on varying titles to either a $19.96, $14.96 or $12.97 Suggested Retail Price. Some relatively new Warner DVDs are slated to fall to $19.96, including Fool’s Gold and 10,000 B.C. The discs were originally priced at a $28.98 SRP.

The $14.96 repricing will include such titles as Harry Potter and the Goblet of Fire and Blood Diamond, and the $12.97 price point will cover titles including Wedding Crashers and Ant Bully. (info from Video Business)

Friday, July 11, 2008

Super deal on HDMI hi-def audio-video cables

HDMI stands for High Definition Multimedia Interface. It's a standard cable design that lets one cable replace many, and carries both high definition video and multiple channels of audio.

These cables are perfect for plasma or LCD flat-screen HDTVs and home theater or whole-house audio/video systems. They provide both more convenience and a better picture than ordinary RCA, S-video or coaxial cables.

PhoneGeeks.com has a special limited-time deal that can save you more than half on high quality HDMI cables in popular one-, two- and three-meter lengths, and they have a flat-rate shipping program that can get up to six of them in any lengths to any address in the US for just nine bucks in two or three days. The cables are guaranteed for three years, and the connector shells are gold plated to resist corrosion. CLICK

Thursday, July 10, 2008

Stanley MaxLife 369 Tripod flashlight.
Six LEDs and 13-1/2 volts.
Made on Mars?

I readily admit to being a flashlight junkie. My cars and drawers contain enough battery-powered illumination to rival the Rockefeller Center Christmas Tree. I have a tiny one-LED light on my key ring, Maglites of all sizes, and a gazillion-candle-power searchlight that can spot enemy bombers approaching the coastline.

My newest light is a wierdo -- a unique light from Stanley that can be held like a conventional flashlight, and also transforms into a tripod-mounted trouble light. It seems to have been inspired by giant three-legged Martian mayhem makers in "the War of the Worlds."

It's the only light I've ever seen that works on 13-1/2 volts -- from nine 1-1/2 volt AA batteries (included) stowed in its aluminum tripod legs. Stanley says the batteries will provide over 200 hours of light, and a low-power indicator light flashes when your power is waning.

The head holds a cluster of six blue-white LEDs (that should last forever), but they don't all have to be on at the same time. A 4-position switch lets you choose Low, Medium, High or Off, and directs power from 3, 6, or 9 batteries, depending on your need.
  • When the tripod legs are spread apart (a button press releases a magnetic grip), the MaxLife 369 stands up by itself, and you can pivot the head into any of four positions to direct the light beam to change a tire or replace a hard drive. One preset position is slightly downward -- a nice idea -- for reading during a power failure or searching for a loosened plug in a dark corner.
  • In a black-out at home or a camping tent, you can aim the beam up to reflect off the ceiling and provide general illumination.
  • When the legs are "at rest," the MaxLife can be held like a conventional flashlight, to direct traffic or search for an earring or contact lens. The legs cluster around a cylinder of rubbery fins which position the legs and provide a good grip. When you press the "open" button, the spring-loaded legs pop out to stand up.
It sells for about $28 at Amazon, $22 at Wal-Mart, and $18 at Costco. A cool tool. Highly recommended!

Wednesday, July 9, 2008

NoseBudd: the product I was born to test

Since I was was a kid, I've had frequent nosebleeds. A strong sneeze or even a powerful laugh could trigger a red river that made me look like I got hit by a shark or a shotgun. Once when I was feeding my baby brother, he stuck his pinky in my nostril, and in a few seconds he and his highchair were bright red.

When I was young I had lots of allergies and "sensitivities." Even bright sunlight made me sneeze and bleed. Tissues irritated my nose and made me sneeze and bleed, so I went through a huge number of handkerchiefs. Now, my wife throws out the worst ones rather than wash them.

As a dating teenager, I'd carry two handkerchiefs. As an adult, if I have to go to an important business meeting or fly on a plane, I take three handkerchiefs.

When I was in college, I had a summer job driving a delivery truck for a chain of clothing stores. The truck had a five-speed transmission, and second and third seldom worked -- necessitating some fancy shifting. One time while I was driving the truck and eating an ice cream cone, I sneezed and the red river started flowing.

I couldn't just stop the truck in the middle of the highway. My multitasking left hand, which had been used for steering and holding the ice cream, now had another duty, so I threw the ice cream out the window.

I squeezed my nose between thumb and index finger, and somehow managed to turn the steering wheel with my left elbow and used my right hand to shift the gears. I must have looked like a slightly bloody human pretzel, but I was able to get the truck onto the side of the road and stayed there until the bleeding stopped. I hereby offer this scene to any screenwriter who wants to use it, and I nominate myself for the Nosebleed Hall of Fame.

Nosebleeds were annoying, inconvenient and embarrassing; but they had a powerful benefit, too.

When I was in junior high and high school, if a teacher announced a pop quiz and I was unprepared, I'd quickly flick my beak, and have an instant hemorrhage. I'd get to spend the next half hour lying horizontal in the nurse's office with an ice bag on my face, and could take a make-up test at my convenience. I didn't pull the scam too often. and fortunately, the teachers never caught on. They're all dead now, so they won't read this confession.

Doctors could never find the source of the bleeding or turn off the flow, because every time they shoved a scope up my schnozz, I'd bleed on the lens.

As I've gotten older, I have fewer nosebleeds. Maybe I have less blood now.

And now, technology has provided a much better alternative to nose squeezes and ice bags.

The NoseBudd is a compact reusable freezable gel that's held against the nose during a nosebleed. It's normally stored in a freezer at home, but also makes sense for a nurse's office in schools, offices and factories. If someone with nosebleed problems needs to travel, it can be frozen, and then packed on ice in an insulated bag or food chest. Sports teams can pack some in the same cooler where they keep cold beverages or larger ice packs.

Unlike a bag of ice, or a bag of frozen peas or french fries that some people use in an emergency, NoseBudd applies cold in the specific areas of the nose where bleeding occurs and avoids chilling and numbing the whole face. NoseBudd works by combining the directed cold with a little bit of finger pressure, and it works quickly.

In my test -- and your mileage may vary -- bleeding stopped in less than ten seconds, and there was no discomfort. Unlike a rock-hard icecube, the gooey gel inside the NoseBudd chambers is designed to stay flexible when fully frozen. Actually, the chilling effect was kind of cool (sorry!) and my sinuses felt pleasantly clear. After I used the NoseBudd, I rinsed it off, and put it back in the freezer, so it was ready for my next hemorrhage. I keep one in my office and one at home.

NoseBudd was invented by Steve Riedle. Steve has a much worse bleeding problem than I do. He has hemophilia, a blood clotting disorder, and sadly three of his brothers died from it.

While shoveling snow, Steve developed a nosebleed. Not wanting to stop shoveling and go inside, he formed a snowball around his nose and noticed how quickly the bleeding stopped.

Steve began designing a reusable gel-filled device that hemophiliacs could take from their freezer and apply to their noses during nosebleeds, and started marketing the NoseBudd in 2005.

Price for one is $7.95 but there is a special deal for three at just $14.95, and other quantity discounts, too. CLICK for more info and ordering

Tuesday, July 8, 2008

EnGenius long-range cordless phone

Most cordless phones can work a few hundred feet from their base. That's fine for most homes and offices, but not nearly enough for a ranch, farm, car lot, campus, warehouse or a big office building or store.

EnGenius Technologies has been marketing long-range cordless phones in the US for about a decade. EnGenius is part of Senao, a Taiwanese manufacturer of phones and wireless data equipment. Some Senao phones can go dozens of miles, but they're not legal in the US. The EnGenius phones are legal here, and can usually reach a mile or more. They have more "horsepower" than other cordlesses, and can even punch through metal walls.

The first generation EnGenius was independently tested to have a five-mile range. Unless you live in death valley, you probably won't reach that far, but coverage of 12 floors in building, 250,000 sq. ft. in a warehouse, and 3,000 acres on a farm, ranch, car lot or campus is not unusual. That's more than 130 million square feet!

EnGenius was one of the first companies to offer a cordless phone with a separate base that can be positioned for maximum range, while the handset needs just a charging cradle, but no phone jack. They were also one of the first companies to offer multi-handset cordless phone systems with handset-to-handset intercom.

EnGenius "DuraFons" are extremely rugged. They are industrial strength phones, built to be dropped and splashed. In addition to providing phone service, they also act as walkie-talkies, and provide paging from one handset to multiple handsets.

Several DuraFon systems are available, for 1, 4 or 32 lines; and up to 9, 32, or 90 handsets. A DuraFon can be connected directly to phone company dialtone, or used with another phone system. Many accessories are available, including an external range-boosting antenna. More info is at www.engenius.info.

Monday, July 7, 2008

Checkpoint-Friendly laptop PC bags

The US Transportation Security Administration (TSA) is working on a program for "checkpoint friendly" cases that would allow travelers to pass through airport security without unpacking laptop computers.

After issuing a request for information from case manufacturers, TSA received 52 design proposals. The agency is evaluating the designs and will add to the list of criteria it provided. Companies will then have 90 days to submit prototype designs for testing.

The TSA will not formally certify any of the cases, but will offer feedback to the companies that submit prototypes.

The agency said, "The TSA requirement to remove the laptop from the computer bag is a common complaint heard by TSA. If TSA was able to eliminate this requirement, it could lower passenger stress levels, increase checkpoint throughput and reduce the number of claims TSA receives for laptops that have been damaged during screening."

The basic criteria for the bag designs are:

  • The bag and laptop can be viewed in a single x-ray image and the image shall not be degraded by the materials used in the bag design.
  • No straps, pockets, zippers, handles or closures can interfere with the image of the laptop.
  • The bag has distinguishing and self-evident features that allow the TSA to identify that the laptop does not need to be removed. These features would include the physical design characteristics of the bag itself and not symbols or labeling.


  • Approved bags could be available as early as the fourth quarter. (info from TWICE, photo from BusinessWeek)

    Thursday, July 3, 2008

    Microsoft offers Office subscription through Circuit City

    Microsoft yesterday announced Equipt, a security and productivity software subscription service for consumers. The service delivers anti-malware protection technology and features to simplify PC management and help improve performance, the productivity tools people use to organize their lives, and online services that help make it easy to keep in touch with friends and family.

    Equipt offers consumers Microsoft Office Home and Student 2007, giving them the latest versions of Word, Excel, PowerPoint and OneNote for their personal and school projects; Windows Live OneCare, the all-in-one security and PC management service; Windows Live tools, such as Windows Live Mail, Windows Live Messenger and Windows Live Photo Gallery so they can connect and share with people they care about most; and Office Live Workspace, a new service from Microsoft that makes it easy to save documents to a dedicated online Workspace and share them with others.

    Anytime a new version of Office or Windows Live OneCare is released, Microsoft Equipt customers will get the version upgrades as part of their subscriptions.

    Microsoft Equipt is $69.99 estimated retail price for a one-year renewable subscription. Each subscription will be good for three home PCs, making Microsoft Equipt ideal for families and individuals with one or several computers.

    Microsoft Equipt will be sold in nearly 700 Circuit City stores in the US starting mid-July.

    Wednesday, July 2, 2008

    New ES receivers coming from Sony

    Sony has announced three new audio/video receivers in its “Elevated Standard” (ES) product line.

    Aimed at high-end home theaters, the new STR-DA4400ES, STR-DA3400ES and STR-DA2400ES receivers support 1080/24p video signals, the latest audio codecs (Dolby® Digital Plus, Dolby® TrueHD, dts® High Resolution Audio and dts® HD Master Audio) and Faroudja DCDi Cinema® technology for upscaling all video sources to 1080p when connected via HDMI™ to a compatible high-definition television.

    The ES receivers are designed around a unique construction platform, digital board and a wide band power amplifier to maintain the purity of the audio and video signals by minimizing external vibrations and internal jitter.

    The new models utilize a xross media bar™-inspired graphical user interface for easy content navigation, Sony’s Digital Cinema Auto Calibration for simple surround sound setup, and BRAVIA® Sync™ for Theatre for easy synchronization of compatible home theater components.

    Sony’s "Digital Media Port" adds control, networking and connectivity options for music playback through various accessories, including a Cradle for iPod (TDM-iP10), a Network Walkman™ cradle, a PC client device and a Bluetooth® adapter (each is sold separately). The models are also Sirius® and XM Connect-and-Play™ Ready.

    The STR-DA4400ES 7.1 channel receiver has a 120-watt amplifier (8 ohms, 20 Hz - 20 kHz, 0.09 percent THD), six HDMI inputs and DSD decoding through HDMI. It offers high-definition video distribution to a second zone, audio distribution to three zones and picture-in-picture for monitoring of multi-zone output or an external video source. The model will be available in August for about $1,500.

    The STR-DA3400ES 7.1 channel receiver has a 100-watt power amplifier (8 ohms, 20 Hz - 20 kHz, 0.09 percent THD), four HDMI inputs, a 12-volt trigger, IR repeater and high-definition video distribution to a second zone (composite). It will be available in August for around $1,000.

    The STR-DA2400ES 7.1 channel receiver has a 100-watt power amplifier (8 ohms, 20 Hz – 20 kHz, 0.09 percent THD), a basic icon-driven graphic user interface and four HDMI inputs. It will be available this month for about $800.

    All ES receivers are supported by a five-year limited manufacturer warranty and will be available online through www.sonystyle.com, at Sony Style stores nationwide and at authorized Sony dealers across the country.
    I have the STR-DA4300ES from the previous generation. It's fantastic, and I assume the new models will be even better.

    Accidental free electronic repairs

    Yesterday I could not start Photoshop, so I rebooted my HP desktop. I could get into either Windows safe mode, or a black screen with a white cursor, or the Task Manager or the colorful green screen that allows me to change users, but I could not achieve anything useful.

    Cynical Cousin Dave, who blames all PC malfunctions on Vista, advised me to just wait a while, and to try various combinations of shut-down and restart. After about ten attempts, I gave up and was willing to pay tech support whatever it would cost me to get back in business. Usually I call Microsoft for help, but since Mr. Gates quit last week, I decided to call HP, instead.

    Cynical Cousin Dave used his reliable XP PC to get the phone number for me and I made the call and was given the choice of paying $50 for one support incident, or $100 for a whole year of help, which seemed like a good deal, so I agreed.

    Unfortunately, HP was having trouble with their credit card authorization software, and every few minutes, the guy asked me to wait a few more minutes.

    While I was waiting, my own PC came back to normal, and I saved the hundred bucks. Cynical Cousin Dave was right. Time heals.

    About ten years ago I had a wacky car problem.

    All of the lights on my dashboard were out. I couldn't read any of the instruments and even the idiot lights stayed dim.

    My dealer's alleged top mechanic recommended replacing all of the relays. I knew that was bullshit, because relays should last somewhere between a million and a billion years. I asked the service manager to make an appointment for my car to be looked at by one the car maker's roving experts when he was in the area, and I was called about a week later.

    On my special day, as I entered the dealer's parking lot, I drove over a speed-control hump, and all of my lights turned back on. Apparently one of the relays was just a little loose in its socket. No Detroit expertise was necessary -- just a bump from the hump. Total cost: zero.

    Tuesday, July 1, 2008

    Phone cord first aid kit

    Even the best phone cords don't last forever. Anything a human being can touch, can break or wear out.

    If a tab has snapped off a phone plug, or if a cord has been severed or weakened, you can fix it in a few seconds, with no special training.

    CordsForPhones.com has an inexpensive "phone cord first aid kit" that's fine for a part-time phone person who occasionally has to replace a modular plug or fix a damaged cord.

    The tool can cut, strip and crimp; and works with both handset cords and line cords (2- or 4-conductor).

    It comes with six 4-positon/4-pin plugs for handset cords, and six 6-position/4-pin plugs for line cords, and illustrated instructions. Price is just $12, including shipping anywhere in the US.

    The company also has a huge selection of phone cords, and phone accessories, plus additional plugs, as well as more professional-type phone tools.

    Monday, June 30, 2008

    Giant twist-tie beats the bungee

    KwikTwist is an industrial size twist-tie able to hold up to 100 lbs. of weight. It has at least 1,746,324 uses in home, car, garage, office, warehouse, factory, etc. It's great for camping, boating, fishing and sports. You can use it to attach almost anything to anything -- and un-attach it quickly.

    KwitTwist is made of a flexible heavy gauge steel alloy wire covered with soft foam plastic shielding to protect whatever you have to tie or wrap. KwikTwist will float in water and will withstand UV sunlight, but not gasoline or harsh chemicals.

    Wrap it around any object, make three tight twists and the object is held securely in place. KwikTwist has male and female connecting brass ends. You can attach two pieces together by simply removing the end caps, to create a longer length. Unlike rope and bungee cords, KwikTwist is easy to use with no hooks or knots required.

    I used them to secure suitcases and shopping bags to the headrest hardware in the rear of my van, on a recent 3,600-mile trip, to keep them from tumbling out when the tailgate was opened.

    It's available at Lowes and other stores. Suggested retail price is $6.95 for two KwikTwists, each 32 inches long. I paid eight bucks at L. L. Bean, but I'm not complaining. CLICK for more.

    Friday, June 27, 2008

    Why does Sony make it so hard
    for me to spend money with them?

    Over the years, Sony's awesome brainpower has been behind the development of some amazing technology including the transistor radio, Walkman, HandyCam, Trinitron color TVs, 3.5" floppy disc, Betamax, Digital Audio Tape, CD, DVD, MiniDisc, Aibo robot dog, Playstation, VAIO computers, Blu-ray discs, Bravia hi-def TVs, and Rolly robot music player.

    Unfortunately, the company's brains sometimes fail in more mundane efforts, like designing their website, supplying their distributors and answering their phone.

    My day job involves selling phone systems, including music-on-hold equipment and recordings. Despite the general shift to iPods and other MP3 players, our company still sells a lot of basic Sony Walkman portable CD players.

    For the last few weeks, the distributor that we buy them from has been out of stock, and they don't know when they'll get more.

    I thought the logical move was to call Sony and ask them to recommend another distributor.

    I went to the Sony website, and after 45 excruciatingly frustrating minutes I could not find the name of a person in the sales department for portable audio products. After another painful 15 minutes, I could not even find a phone number other than for tech support or public relations.

    Finally, I went to 411.com, and found two listings for "Sony Electronics" in San Diego, and selected the listing with the more sophisticated double-zero phone number. When it was answered, I rejected the automated attendant and reached a sympathetic but frustrated lady who was powerless to help me.

    She had no listing by divisions, departments, products or areas of responsibility. She said she got lots of calls from unhappy people like me, but had no way to help us.

    Why do they make it so hard to spend money?

    If didn't matter if I wanted to spend $500 or $5 billion. Unless I knew a person's name, Sony could not take my money.

    How much business does Sony lose because of this stupidity?

    How many other companies are similarly screwed up?

    Desperate to get 20 CD players for my waiting customers, I went back to the Sony website and began placing the order just like a retail customer. But when I found that there was no way to avoid paying the sales tax despite our company's resale certificate, and that shipping would cost A HUNDRED BUCKS, I bailed out.

    I ended up getting them at Amazon.com. They cost 56 cents less each, and I avoided the sales tax, and two-day shipping was FREE.

    I still love my Sony XBR5 Bravias and my Sony STR-DA4300ES home theater receiver, but I don't like Sony Corp. as much as I used to. How do such smart products come from such a stupid company?

    Why don't webpages titled "Corporate Fact Sheet" and "Corporate Information" have corporate phone numbers?

    A "Contact Us" link for consumer electronics products on a FAQ page goes to a page that deals only with tech support.

    The "Contact Us" section on that FAQ page has an address for sending paper mail, but has no phone number or email address.

    Yesterday Sony said it will invest nearly 17 billion bucks over the next three years in its flat-screen TV and video game operations, as well as to promote business in Brazil, Russia, India and China.

    CEO Howard Stringer: it's also time to make some much simpler and much cheaper changes. Your customers should not have to work so hard to spend money!

    For those of you who may wonder why we simply didn't switch to another brand, here's the story: We sold Panasonic CD players for many years before switching to Sony, but Panasonic is even more dysfunctional than Sony is. They don't even show their CD players on their website and we've been unable to determine their current distributors for over a month. Samsung doesn't make portable CD players. We want to stay with a recognizable first-class brand name.

    Thursday, June 26, 2008

    Save big bucks on refurbs & returns

    If you're shopping for a PC, or TV or receiver, or power tool or wristwatch or almost anything that uses electrons, you can save 30% or more by getting a "refurbished" or "reconditioned" unit.

    In many cases, they are current models, or just one season older than the latest model, but may be perfectly adequate for you.

    In some cases, you can find a good deal on products that were simply used for a few days and returned by another customer but can't be sold as "new."

    There are also money saving opportunities on "open box" specials, display models, or products with missing manuals, cables or remote controls that you can easily replace for a few bucks.

    Many stores run "scratch and dent" sales a few times a year. Sometimes they deliberately put scratches on the backs of products that manufacturers don't want them to sell off-price.

    You'll find the deals in outlet malls, on manufacturers' websites, at "big box" stores and at independent dealers' stores and websites. They've generally been checked out very carefully, and have good guarantees -- but do your homework before you buy. Read the product reviews. It's no good to save 50% on a lemon.

    Wednesday, June 25, 2008

    Stupid pool float costs more to run
    than a real boat

    Hammacher-Schlemmer, Home Shopping Network, Amazon and others are offering the Excalibur Motorized Pool Lounge, for $60 to $150 or so. It looks like your basic big ugly pool float; but in addition to the usual cup holder, it has two joysticks that control underwater propellers.

    It may seem cool to be able to silently swoop and spiral around your backyard pool, but you better own an oil well -- or at least a battery factory -- if you're going to get one.

    You can spend more money running it for an hour, than you spend to buy it.

    The float uses 12 D cells (with no built-in charger); and a set of batteries will provide just a 15 minute cruise.

    Alkaline D cells cost about a buck-fifty each. A full boatload will cost $18. That works out to $72 for an hour, plus sales tax.

    If you want to emulate Gilligan's planned "three hour cruise," figure on spending close to $230 -- and you'll have to put Excalibur in dry dock every 15 minutes to change batteries.

    Also, when you're onboard Excalibur, you're dry. You never touch the water, so why be in the pool? You may as well buy a boat, or stay in bed and save the money.


    For comparison, a 80 horsepower outboard motor -- big enough for a 16-foot boat carrying six people -- will use about eight gallons of fuel per hour, costing about 32 bucks, less than half of the cost of propelling the inflated motorized pillow with one aboard.

    Tuesday, June 24, 2008

    Not sure what phone cord color you need?
    You can get free color samples to choose from.

    Despite the increasing use of wireless and cordless phones, most phones still have two cords.

    There are plenty of places to buy phone cords at all prices and qualities, but probably only one website that specializes in phone cords.

    www.CordsForPhones.com has line cords in five colors ranging in length from 8 inches to 100 feet, and handset cords in over 20 colors in three sizes. They even have seven varieties of gray; and if you're not sure what color you need, they'll send you free cord color samples so you can choose what's best for you. The cords are reasonably priced, UL-approved, and guaranteed for three years, or longer.

    The website has hard-to-find special cords for H-P fax machines and Merlin phones, plus a wide range of phone accessories, and advice on phone troubleshooting, and even how to make cords last longer.

    Their flat-rate shipping program can get up to six cords of any length to any address in the USA in two or three days for just $9, even to Alaska and Hawaii. If you need more than six cords, they can ship 20 cords for just $12. There are quantity discounts and free shipping for bigger orders.

    Monday, June 23, 2008

    Moto and Kodak cooperate on cam-phone

    Motorola and Kodak have developed a co-branded 5-megapixel cameraphone that they contend will encourage some consumers to quit using a separate digital still camera. The bar-type ZN5, due in the US by the end of the year, “is a fully functional high-quality Kodak camera,” a Kodak spokeswoman said. “This will more than satisfy many consumers who currently carry two devices.”

    The quad-band GSM/EDGE phone delivers picture quality that “surpasses the quality of some digital cameras,” added Roger Jellicoe, Motorola’s VP of multimedia products. Compared to other-brand cameraphones, including SonyEricsson’s Cyber-shot series of cameraphones, “We really believe this is a very superior imaging experience from the standpoints of quality of image, user interface, and ease of sharing,” he contended.

    The ZN5 is the first product in what the companies expect to be a series of co-branded cameraphones resulting from a 10-year alliance announced a couple of years ago. US pricing wasn’t revealed, nor would Motorola divulge whether the phone would be marketed through carrier channels or sold direct to retailers as an unsubsidized unlocked phone. The device will launch first in China, followed by a global launch.

    The cameraphone, Jellicoe contended, overcomes the three major sources of consumer dissatisfaction with cameraphones: picture quality, ease of use, and photo sharing.

    To overcome quality challenges, Motorola and Kodak incorporated multiple technologies, including proprietary Kodak Processing Smart algorithms that adjust white balance, reduce noise, etc. Kodak Perfect Touch software embedded in the camera pulls detail out of the shadows to deliver a brighter picture without overexposing the picture. Motorola reduced the size of phone components enough to make room for a Xenon-type flash used in traditional digital still cameras. “Most other cameraphones use super-bright LEDs for flashes, but they are not as bright as Xenon flashes, so the picture is blurry if your hand shakes because a long exposure time is needed,” Jellicoe explained.

    The ZN5 has a digital zoom but not optical zoom.

    To overcome ease-of-use challenges, the companies developed a fast autofocus feature that operates in less than a second to reduce shutter lag. When the phone is held horizontally, the shutter button appears on the top right of the device in the same location as a traditional digital camera, with the zoom button appearing on the left. When the lens cover is opened, the LCD screen on the other side of the phone turns into a viewfinder, phone-related keys go dark, and camera-dedicated keys light up.

    In another ease-of-use development, the companies will bundle Kodak Easy Share software, which automatically launches on a PC when it detects that the phone has been connected to the PC via USB. The software then automatically pulls pictures off the camera and organizes them.

    Also to simplify use, the cameraphone sports a dedicated Kodak Gallery button, enabling one-touch uploading of photos via cellular EDGE technology or embedded Wi-Fi to the Kodak Gallery on-line photo sharing site. Users can also post pictures to other photo-sharing sites.

    Also to enable photo sharing, the ZN5 uses Bluetooth to transmit photos to Kodak printers and to Kodak’s 90,000 photo kiosk worldwide, more than half of which are in US retail stores. The phone also connects via USB to Kodak digital picture frames, which automatically detect the cameraphone and begins displaying the phone’s photos automatically. A 3.5mm stereo headphone jack doubles as a TV output to display pictures on a TV to the accompaniment of stored music. That feature, if available on other cameraphones, is not widely available in the US, Jellicoe said. An included adapter cable connects the phone to a TV’s AV inputs.

    The ZN5 is Motorola’s first 5-megapixel camera, and other-brand cameraphones with equivalent or higher resolution are not widely available in the US, Jellicoe added. Other features include extensive on-device photo-editing tools, music player software, 350MB of embedded memory, and microSD slot that accepts cards up to 4GB. (info from TWICE)
    This is a preview, not a review.

    Friday, June 20, 2008

    Heading to L.L. Bean? Stop at Cindy's for great fried clams, lobster rolls & onion rings.

    Freeport, Maine is best known as the home of L. L. Bean, and a growing number of outlet stores.

    On a shopping trip in the summer of 2003, we decided to take a slightly slower drive back to our hotel in Portland, and instead of getting right on Interstate 295, we went south on Route 1, and made a wonderful discovery - Cindy's seafood stand.

    The sign said CLOSED and we drove past, but one of the kids said she saw a light on, so I made a quick U-turn and pulled into the driveway.

    I didn't know if business had been slow that day, or if owner Bob Pottle and his crew were just taking pity on famished clam fanatics; but they were extremely gracious, staying late to make us some magnificent munchies. The food was so good, we drove back for lunch the following day.

    Cooking whole-belly clams is a delicate process. If they are undercooked, they can be really disgusting, with soggy dough falling off. If they are cooked too long, they become rocks or ashes.

    Bob has perfected the art. His clams are crunchy on the outside, juicy on the inside, with the best batter I've ever tasted (also used on mushrooms and onion rings).

    Clam chowder is heavenly. Lobster rolls were fresh and flavorful.

    I got some neat stuff at L.L. Bean; but the next time I went to Freeport, it was for clams, mushrooms and onion rings, not fishing rods, moccasins and back packs; and I go back twice each summer.

    Hours are 11 AM to 7 PM Sunday through Friday (closed on Saturday). The address is 174 Yarmouth Road (Route 1), just north of Exit 17 from Interstate 295. You can call 207-865-1635. When summer ends, the food stops flowing, and host Bob Pottle and family switch gears to sell Halloween and Christmas items.

    The food stand has been open since 1980 and is named in honor of Bob's daughter. The signs don't mention the SUPERB fried clams and steamers, but it's not a secret anymore. Bob has very high standards. If he can't get perfect clams, he doesn't buy any. Bob is justifiably proud of his cooking and baking, and if he senses that you're a serious eater, he'll probably offer you samples of some of the items you haven't ordered.

    Cindy's is more than a restaurant. It's also kind of a museum and amusement park. There's lots to keep you busy while your food is being prepared. You can get souvenir T-shirts, mugs and more, and pose for phunny photos...so you can leave with more than a smile and a full belly.

    CLICK for more.

    Thursday, June 19, 2008

    Sprint undercuts Apple with $129.99
    touch-screen smart phone

    Sprint Nextel will be taking on the iPhone with a lower price for its own touch-screen smart phone, the Samsung Instinct. The Instinct will cost $129.99 when released on Friday. That compares with $199 for the least expensive model of the new iPhone, which goes on sale July 11 from AT&T.

    The Instinct shares many features with the new iPhone, including access to a fast wireless data network and a GPS receiver. Sprint was unusually involved in the phone's development, and plans to promote it heavily.

    The new iPhone costs half as much as the old one, since AT&T is now subsidizing the phone, like carriers do for other phones. Previously, Apple had a unique arrangement with AT&T under which the phone was sold at full price, but Apple got a share of revenue from the carrier.

    Before the announcement of the iPhone price cut, Sprint had indicated that the Instinct would cost more than $200. Afterward, it said it would match the price. Wednesday's announcement lowers the price further, and shows the intense competition in the smart-phone market, which has been very strong.

    The Instinct's price is with a two-year contract and after a $100 rebate.

    The purchase price of a smart phone is only a fraction of the total cost of ownership, since the phones require a data plan. The lowest monthly plan for the Instinct costs $69.99, which ends up closer to $80 with taxes and fees. The cost for two years of service totals about $1,900. (info from the Associated Press)

    Wednesday, June 18, 2008

    Sony cellphone will have 8.1 MP camera

    New cellphones announced by Sony-Ericsson for release in the last quarter of the year include the company’s most advanced camera phone, with 8.1-megapixel resolution, which was better than you could get in a non-phone camera not too long ago.

    The camera phone, called the Cyber-shot C905, is the company’s first slider in the Cyber-shot line and will be available in two worldphone versions. It’s equipped with Wi-Fi and DLNA (Digital Living Network Alliance) certification for wireless home networking. The C905c version is a quadband GSM/EDGE model operating in the 850/1900MHz US bands and foreign 900/1900MHz bands. The C905a adds W-CDMA HSDPA operation in the US 850/1900MHz bands and foreign 2100MHz bands.

    The C905 looks like a camera when closed and includes a Xenon strobe light. It will be available in three colors. Pricing was not announced.

    Features include face-detection auto-focus, GPS, 2.4-inch scratch-resistant glass display and included 2GB Memory Stick Micro memory card. Using DLNA-certified Wi-Fi, users can send photos wirelessly to DLNA-certified PCs, TVs and other devices. Other features include stereo Bluetooth and Sony’s BestPic to quickly select the best of multiple pictures taken in rapid succession. (info from TWICE)

    Tuesday, June 17, 2008

    Hydrogen-powered Honda

    If four-buck gasoline pisses you off and you live in southern California, you may be able to get a Honda that runs on zero-emissions hydrogen. Yesterday Honda announced its first FCX Clarity customers and the world's first fuel cell vehicle dealership network.

    The announcements were made during a ceremony for the start of FCX Clarity production at the world's first dedicated fuel cell vehicle manufacturing facility in Japan.

    Film producer Ron Yerxa will take delivery of the first FCX Clarity in July. The remaining four early adopters for Honda's next-generation fuel cell vehicle are author/actress Jamie Lee Curtis and her filmmaker husband Christopher Guest; business owner and car enthusiast Jim Salomon; actress Laura Harris; and Jon Spallino, already the world's first retail fuel cell vehicle customer, who has been leasing the current generation FCX since 2005. Yerxa, Harris and Spallino attended the event in Japan.

    To provide its customers with service support and as a critical step in advancing fuel cell vehicles in the real world, Honda announced the establishment of the first network of dealers to facilitate the sales and service of fuel cell vehicles. The three Southern California Honda dealers are Power Honda Costa Mesa (Costa Mesa), Honda of Santa Monica (Santa Monica) and Scott Robinson Honda (Torrance).

    "This is an important day in the history of fuel cell vehicle technology and a monumental step closer to the day when fuel cell cars will be part of the mainstream," said John Mendel, executive vice president of American Honda. "Our customers and dealers share in our vision for a cleaner and more sustainable transportation future, and share in our challenge to embrace a new generation of automotive technology that we think will carry the auto industry and its customers into the future."

    The five customers announced were among the very first people to share with Honda their passion for the environment and interest in the FCX Clarity, dating back to its debut as a concept model at the 2005 Tokyo Motor Show. The initial criteria for fuel cell vehicle ownership, including proximity to hydrogen refueling stations, driving patterns and vehicle needs, all played a part in Honda's customer selection process.

    "Auto companies can't explore the potential for fuel cell technology as the ultimate solution to our world's energy and environmental challenges by ourselves. Our customers are true pioneers and leaders in the effort to bring fuel cell technology to the marketplace," said Mendel.

    Honda previously announced plans to deliver about 200 FCX Clarity hydrogen fuel cell-powered vehicles in the US and Japan to customers in the first three years of production, with leases beginning in July. The lease program marks the world's first large-scale retail initiative for fuel cell vehicle technology.

    Reinforcing its commitment to further advance Honda fuel cell technology, American Honda announced that three Southern California dealerships will comprise the world's first fuel cell automobile dealership network. Power Honda Costa Mesa, Honda of Santa Monica and Scott Robinson Honda are each located in close proximity to hydrogen refueling stations and will be well-positioned to support Honda's growing base of FCX Clarity customers.

    American Honda is working with its dealer partners to implement processes for fuel cell vehicle lease, delivery and service support for the duration of their leases. Establishing a dedicated sales network and service infrastructure provides customers with the best balance of convenience and the highest quality of service. When the FCX Clarity requires periodic maintenance, customers will simply schedule a visit with their local FCX Clarity dealer.

    American Honda will perform all required work at its specialized fuel cell service facility, in the Los Angeles area. Upon completion of the work, the dealer will return the vehicle to the customer.

    The FCX Clarity is a next-generation, hydrogen powered fuel cell-powered vehicle. Propelled by an electric motor that runs on electricity generated in the fuel cell, the vehicle's only emission is water, and its fuel efficiency is three times that of a modern gasoline-powered automobile. Based on the entirely-new Honda V Flow fuel cell platform, and powered by a highly compact, efficient and powerful new Honda V Flow fuel cell stack, the FCX Clarity marks the significant progress Honda continues to make in advancing the real-world performance and appeal of the fuel cell car.

    Advances over Honda's previous generation FCX include:

    an advanced new four passenger sedan design
    a greater than 30 percent increase in driving range up to 280 miles
    a 25 percent increase in combined fuel economy to 72 miles/kg-H2
    (74 mpg GGE )
    a 50 percent improvement in fuel stack power output density by volume
    a 40 percent smaller and 50 percent lighter new lithium ion battery pack
    Honda is responsible for the development of the world's first fuel cell car (Honda FCX) to be certified for regular commercial use by the U.S. EPA and California Air Resources Board; the first deployment of a fuel cell car with a fleet customer; and the first individual retail customer for a fuel cell vehicle.

    The cars cost several hundred thousand dollars each to produce, and should drop below $100,000 in less than a decade as production volumes increase. In the meantime, Honda will be subsidizing its customers, who will lease the cars for $600 a month.

    Monday, June 16, 2008