Monday, July 14, 2008

Warner Bros. lowering Blu-ray & standard def DVDs prices in the fall

Warner Home Video will make major price cuts for some Blu-ray Discs for the fourth quarter of the year.

Starting in early September and continuing through the first quarter of 2009, Warner will offer a Blu-ray rebate program that will let you end up paying around $11 for certain "catalog" titles.

Titles will include The Fugitive, Enter the Dragon, Clockwork Orange, The Shining, The Aviator, Road Warrior and Swordfish, currently selling at $20 to $25.

Additionally, Warner will offer rebates, although less extensive, for newer Blu-ray releases, including 300, The Departed, I Am Legend, Ocean’s 13 and We Are Marshall.

The consumer price for these titles is likely to fall somewhere between $17 and $20. They now cost from $24 to $30.

Warner’s Blu-ray rebate program comes on top of a straight repricing plan for many standard-def DVD titles that also goes into effect in September. Warner will drop the price on varying titles to either a $19.96, $14.96 or $12.97 Suggested Retail Price. Some relatively new Warner DVDs are slated to fall to $19.96, including Fool’s Gold and 10,000 B.C. The discs were originally priced at a $28.98 SRP.

The $14.96 repricing will include such titles as Harry Potter and the Goblet of Fire and Blood Diamond, and the $12.97 price point will cover titles including Wedding Crashers and Ant Bully. (info from Video Business)

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