Wednesday, July 16, 2008

Sony offers video downloads for PlayStations

Yesterday Sony launched a video delivery service for PLAYSTATION3 (PS3) and PSP (PlayStation Portable) systems in the United States.

People can download full-length movies, television shows, and original programming through the PLAYSTATION Store on PLAYSTATION Network. Sony is offering nearly 300 full length movies and more than 1,200 TV episodes, many available in both standard-definition and hi-def.

Sony Computer Entertainment will initially have movies for rental and sale from studios including 20th Century Fox, Lionsgate, MGM, Paramount, Sony and Warner Bros. as well as titles for rent from Disney and variety of television show producers.

The video delivery service will have full integration in the PLAYSTATION Network, utilizing the same login, wallet management, and user interface of the newly revamped PLAYSTATION Store.

PS3’s progressive downloading means users can view content shortly after the downloading process begins. Background downloading allows users to access other features such as gaming and other XMB (XrossMediaBar) content while a video is downloading.

“Alvin and the Chipmunks”, “Rocky”, “Cloverfield”, “3:10 to Yuma”, "Spider-Man” and “10,000 B.C.” are a few of the titles available for sale at launch. “Pirates of the Caribbean: Dead Man’s Chest” will also be available for rent. Additionally, Sony will be introducing original exclusive content such as "Xam’d: Lost Memories," an anime series developed by Sony Computer Entertainment Japan, delivered in SD and HD.

People who rent a movie from the service have 14 days to watch. Once playback is started, they have 24 hours to watch. Pricing for rental movies ranges from $2.99 to $5.99, and pricing for purchased movies ranges from $9.99 to $14.99.

Sony has adopted Marlin Digital Rights Management technology, an industry standard for protecting and managing digital content, to provide consumers with flexible access to their content while ensuring digital rights are protected. Usage rules of the video download service will allow content for purchase to be shared on multiple activated devices including PS3 and PSP systems, depending on the type of content purchased by the user.

For the initial electronic sell-through or rental price, consumers can transfer content onto multiple devices. The connectivity between PS3 and PSP platforms provides a seamless solution for those looking for entertainment experiences on their own terms –- on the go or in their living room -– without having to worry about TV schedules, movie listings or viewing on a PC.

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