Thursday, April 26, 2007

"Warm Up the Snake" -- a Hollywood Memoir

John Rich directed and produced some of the best-known and most-loved shows in television history, including The Dick Van Dyke Show, All in the Family, The Jeffersons, Maude, Good Times, Barney Miller, Newhart, Benson, The Brady Bunch, Gilligan's Island, and many more. His feature film credits include Wives and Lovers, Boeing Boeing, and Roustabout (starring Elvis Presley), and he directed the live telecast of the opening day ceremonies of Disneyland in 1955. He won an Emmy for The Dick Van Dyke Show, two Emmys for All in the Family, and two Golden Globes for All in the Family.

"Warm Up the Snake" is the witty and revealing backstage chronicle of Rich's career. The book is packed with unforgettable and often hilarious stories of personalities (Elvis was respectful, Shelley Winters was a bitch, Michael Eisner was a jerk). As director and producer of dozens of radio, TV, and film hits, Rich enjoyed a career that spanned half a century.

"Warm Up the Snake" reveals an inside view of the art, business, and politics of filmmaking, directing, and producing. Not only was Rich an accomplished director, he was also an innovator who is responsible for many TV production techniques. Rich was also a guiding force in the Directors Guild of America, and had a central role in negotiating financial security for directors and producers.

"Warm Up the Snake" is a must-have for film and TV addicts, the star-struck, and anyone interested in some of the greatest decades of American television and film. If you want to know what the title means, buy the book. I recommend it highly, and so do Carl Reiner, Dick Van Dyke and Sherwood Schwartz (creator of Gilligan’s Island and The Brady Bunch) CLICK to order from Amazon.

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